LET’S START WITH
BRAND STRATEGY
We consider your business insights and combine those with market trends, both global and local to help define strong values/vision and brand essence.
These ultimately shape a strategic direction, which we use to inform an outward-facing message that drives business
growth and shapes not only the aesthetic direction, but the tone of voice of the business moving forward.
‘TWF’ WRITERS FESTIVAL
Communicating a brand strategy for a female led literary festival, a positive visual reference for both; future collaboration/sponsorship partners and a broad volunteer workforce?
The client approached us with an established, prestigious brand, already leveraging their offer and partnering with world class speakers & creative writers.
The team needed to consolidate and streamline the communication of the offer as well as shape the art direction and brand touch-points to align with the intended target market.
We developed the strategy and produced a brand book to present their approach to future funders partners and educate their growing workforce.
CREATE UNIQUE
BRANDING
We think about the places where people will engage with your brand and respond accordingly.
Taking direction from your business’s market position, we formulate a creative expression of your brand that ‘wows’ your intended audience.
We create everything from scratch, resulting in wholly unique and bespoke brand assets that stand the test of time.
LOOM
How do you create a brand & identity that communicates the idea of connecting people and forging multi-faceted mutually beneficial relationships?
Loom approached us without a name or an identity but with a strong strategy focused around bringing creative industries together with big businesses into one socially-responsible ecosystem – initiating and delivering mutually beneficial, change-making, art and culture projects.
We distilled the offer into its component essence, which was to foster the “weaving together of people, partners & places”, and “Loom “was born.
The brand warranted a fluid, symbiotic approach to the word-marque and an inclusive/diverse colour palette and art direction to reflect their brand ethos.
JULES DRUMS
Design a brand and identity for an emerging sound design studio with a focus on structured sound solutions.
‘BSD’ came to us with a tried and tested business model for their industry, but with a fresh desire to present a strong dependable ‘sound’ partner for audio design services.
They required a brand marque/world to echo their stripped-back ethos and present a professional aesthetic in order to open the doors to more diverse and discerning clients.
The equally-weighted brand values of “transparency, solidarity and exploratory”allowed us to develop a monolithic brand marque with a play on negative space that creates visual intrigue, with an air of dependability.
BLAISE SOUND DESIGN
Design a brand and identity for an emerging sound design studio with a focus on structured sound solutions.
‘BSD’ came to us with a tried and tested business model for their industry, but with a fresh desire to present a strong dependable ‘sound’ partner for audio design services.
They required a brand marque/world to echo their stripped-back ethos and present a professional aesthetic in order to open the doors to more diverse and discerning clients.
The equally-weighted brand values of “transparency, solidarity and exploratory”allowed us to develop a monolithic brand marque with a play on negative space that creates visual intrigue, with an air of dependability.
BEAUTIFUL BOOZERS
How do you evoke the decorative and prestigious nostalgia of a bygone era yet also present a fitting contemporary take for social platforms?
Beautiful Boozers wanted to position themselves as the #1 platform to celebrate the dwindling and under-represented population of old-world pubs in the UK.
They required a brand language to evoke heritage and tradition, as well as present a contemporary prestigious aesthetic in order to appeal to their growing online customer base.
With brand values of “pride, meticulousness and familiarity” at their core, the focus was on tactile materials and references to forgotten trades of yester-year interpreted into the modern day.
A LOOK INTO
Creating a refreshed brand & identity for a GEN-Z centred film production studio with the ability to appeal to youth yet also secure funding from investors?
‘A Look Into’ returned to us following a successful strategic positioning phase, with a name that remained established among industry peers.
However, they needed a brand-refresh in order to step up to the next level, unlock funding and shape a professional aesthetic, fit for a diverse offer and subsequent future growth.
Their vision was: “a creative voice is an attainable goal for those who celebrate their culture”.
We developed a brand marque/world indicative of their unique view of global affairs – be that through film production, education or facilitation.
The team needed to consolidate and streamline the communication of the offer as well as shape the art direction and brand touch-points to align with the intended target market.
TRANSLATING BRANDS
INTO ENVIRONMENTS
Whether a physical space or a presence in the digital realm, we can create environments that inspire and intrigue visitors or simply allow you to imagine your brand vision in three-dimensions.
We ask, where do people want to be? how we can interpret social and/or environmental changes to engage visitors?
All so we can imagine and mould a truly holistic environmental experience.
LET’S PUSH
THE BUTTON
TOGETHER
As creative catalysts, we partner with both established brands or entrepreneurs that want to take Control & pivot their brand thinking.
Let us help you bring your dreams to life, whatever they may be!
Get in touch:
+7984189771
project @
controlroomlondon.com
Control Room London – A Black Owned Creative Agency