What is branding and why is it important?

Branding is the way people perceive your business. This is usually built over time from repeated exposure to your brand.
Your audience forms an emotional connection to your brand, so having a consistent brand identity that communicates
who you are effectively is an important and powerful tool. If you need more proof, it’s shown that companies that master design principles
generate 32% higher revenue growth than their average peers.

What is brand strategy and why is it important?

A good brand strategy precedes any brand design, as it gives your brand purpose and direction. Your brand strategy ensures that
your tone of voice, brand values and brand design are all in alignment, so that you can generate trust and confidence with your audience.

What are the deliverables of a branding project? ‘What do we get’

The deliverables of a branding project include: a brand strategy document (a bible for your brand).
the logo, tone of voice, typography, colour palette, graphic language (pattern, illustration, photography style, etc. depending on your brand)
finally a brand guidelines document to keep your brand rules clear and consistent.

How long does a typical branding project take to complete?

A typical branding project usually takes around 2-3 months, but it can be longer or shorter depending on the size of the project, complexity of deliverables
Response times for feedback, or layers of decision-makers in your company can shape the timeline, however, we will work with you define key dates/ milestones
for your personalised brand experience journey.

How much does a typical branding project cost?

Every project is different, so we cater to your budget and needs. We will always share our recommendations with you before agreeing to a project price structure
to ensure you are getting the most out of the project within your budget.